Soft plastic jerk bait fishing can be a deadly technique. However, adding a flash of red can double its effectiveness. I like using a 4/0 or 5/0 Daiichi Bleeding Bait Copperhead hook, on a shad, pearl or white Gambler Stud or Mann's Shadow. The lure acts like a crippled bait fish, while the flash of red from the hook provides the look of gills or blood from an injury. This helps stir up a quicker predatory action towards the lure.